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An Adoption Issue: Smart Homes & Behaviour Change

The idea of the Internet of Things emerged in the late 90s: the first smart fridge was launched in June 2000, with many more devices developed since, and yet in March 2017 smart home devices have failed to reach mainstream consumer adoption. In comparison to the rate of smartphone development and adoption over a comparable … Continue reading An Adoption Issue: Smart Homes & Behaviour Change

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#PRfail or #PRplan? – Emma Watson’s Vanity Fair controversy

In case you've missed it, Emma Watson (Belle of the newly released live-action Beauty and the Beast) was also the subject of Vanity Fair's March issue cover story. One of the nine photos featured in the article showed Watson in an open, white crocheted bolero jacket with nothing underneath - i.e. it showed some parts … Continue reading #PRfail or #PRplan? – Emma Watson’s Vanity Fair controversy